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The Lazy Man’s Guide
$16.000
The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”.
- Access to the conference and a workshop.
- Includes coffee, breakfast, lunch and open-bar.
- Stick around for music, craft beer & cocktails.
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